We are all aspiring professionals seeking that awesome and exciting career. But what does it mean to have a career? Are we thinking about it in the right way?
I see my career as a fair ground ride – at times a carousel with its inevitable ups and downs, but also at times a roller-coaster ride with unexpected turns and maybe even complete changes in direction.
What is a career?
When we are leaving college or university we think of that “dream job”, what career will I have? We’ll enter our first job, which might be a short-term contract and we have to leave, or we might take the decision that it isn’t for us. Therefore, isn’t it more sensible to think of a career not as that perfect, dreamy route to retirement 40 years hence, but that roller-coaster ride where we need to stay alert to negotiate it?
The business environment around us is constantly changing. Successful organizations have to learn to adapt or face the prospect of their competitors ‘eating’ into their market share. The ability to navigate ‘new waters’ is important to all entrepreneurs – whether you are a sole trader or have 1,000 employees! In today’s article, Adeyinka shares steps aspiring entrepreneurs can utilise to ensure their businesses succeed in spite of a changing internal and external environment.
Let’s take a look at Burger King. Once ranked number two on the list of top fast food chains, it now finds itself number 5 in the top 15, according to Business Insider. In 2012, the top 15 fast food chains ranked in the nation had a combined $115 billion in sales. It may sound like this is a good thing for Burger King with sales of $8.4 billion and 7,231 locations right? The fact is that they are losing market share to Wendy’s, Starbucks and Subway which is reason for concern. Additionally, Burger King have Taco Bell in the number 6 spot nipping at their heels. So what has Burger King done? They are now one of the first fast food chains to come to market with turkey & veggie burgers – tapping into the health conscious and vegetarian consumer market. Like Burger King, every business, whether large or small needs to be able to recognize when it’s time to shake things up.
It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.
You’ve taken the plunge and started working on transforming your business from an idea to reality. Things are going well, customers are taking interest, new ideas for expansion but growth comes with its own pains. How do you keep up the pace? How do you grow your business and manage the responsibilities that growth entails? In today’s article, Adeyinka Ojo, a business consultant, shares some ideas to enable you deal with time pressures on your journey to success.
Entrepreneurs are a special breed. You have a 24/7 job. If you are like me, your mind rarely shifts from your business. In the first few weeks of starting my business, I discovered that there never seemed to be enough time in a day to get everything done! Surprisingly, I also realised, from talking to other entrepreneurs that I was not alone. I recently spoke with an entrepreneur in another country and marveled at the commonalities in how we work – which is pretty much non-stop.
Knowing that your job as a small business owner requires you to wear many hats and work long hours – some of my best ideas come into my head between 2:00 – 4:00 am! – you may ask yourself ‘How can I keep up with this pace and avoid burnout?’
Here are four tips that you can use to keep yourself on track.
Interested in acting and dreaming of glamorous nights on the red carpet, a big award speech and champagne flowing parties? Getting into the movie industry or television requires careful planning, grit and a huge dose of business sense. In this two part series, Shauna Blaize, an accomplished model, budding actor, producer and writer, shares her opinions about the art of acting as well as the reality which budding actors may encounter and should prepare for.
When I say actor, I don’t mean the A list celebrities that we see on the red carpet. That is a level that many of us (let’s be honest) won’t get to see. In this business, you are lucky enough to just be a ‘working actor.’ To be a working actor it means that your income comes from acting-you don’t need to waitress, work in a fast food restaurant, basically you don’t need to do any side job(s) and/or mind-numbing work that allows you to eat while going on auditions.
I live in New York and to meet a true actor…it doesn’t happen very often. I meet tons of actors (as a matter of fact who isn’t an actor in this city?) but rarely do I meet any that actually earn their living from acting. So here we are, the “non-working” actors consistently looking for acting work while working that dead end job. Now this is the day to day that you don’t read about too often when you Google “how to be an actor.”
Most people think you take a few classes, get a manager, then a talent agent and then boom! you are on your way. Well not exactly. When you graduate from an acting program at a well-known school like Julliard or NYU for example, they have showcases where agents and managers can come to see you perform and you may get a bite off that. Those of us who did programs at conservatories/studios that are not Ivy League (and for those who didn’t get signed on the spot at a showcase), we have to hit the pavement.
I won’t tell you how to go about getting representation because Lord knows I am not in any position to share the secret as I myself am not privy to it! Also, the truth is that even if you were to obtain representation, your job doesn’t end there. An agent/manager’s job is not exactly to get you a job so much as to put you closer to it. YOU still need to book it. Also keep in mind that you are not the only client your representation has. Even if you are with a boutique agency that has a smaller roster of clients, you still need to have the mind of a hustler. You still need to wake up every day with an intention. You cannot sit down and wait for a call. To be an actor is to be an entrepreneur. There is no boss giving you a “to do list” or a desk where you sit down every day, open up Excel, and then find what your responsibilities are.
Acting is a business with a lot of grunt work and many of us don’t realize how much of that type of work is involved. Many of us focus on the creative side but there is absolutely no getting around the need of having a business savvy mind. You hear it all the time but to actually live it; to get up every day and push yourself when there is no one standing there managing you or telling you that you will be fired if your work is not completed, is a different thing. Any work, pay checks, professional and personal fulfilment will all be generated by you. The truth is, you can’t have the creative mind without the business smarts.
“You can be creative from your head to your big toe but if you do not have the drive or the savvy to sell yourself, you will not get far”
In a business that people think involves a lot of “pretending” or “faking” you actually need a lot of truth. According to the late Sanford Meisner, “acting is being truthful under imaginary circumstances.” You want to be truthful in your work of course but you also need to be truthful with yourself-brutally honest to be exact. You need to be able to ask yourself if a life of uncertainty (that can stretch for years with no visible end in sight) is something you can deal with.
“You need to ask yourself if you can motivate and light a fire under your feet when you are tired and there is no immediate or obvious consequence should you decide to skip a day-or two or three”
You also need to be truthful in what you are in this industry and that is the most personal and I think the most important thing I can share with you.
APH: Many thanks to Shauna for sharing this great post with us and we look forward to sharing the second part of the “Art of Acting” with our readers in December.
About the Writer: Shauna was recently in the off-Broadway play The Girls of Summer and last month she produced and starred in her self-written short film Winning.
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When you think about the term ‘entrepreneur’, what comes to mind? Major business oligarchs? Wealthy business moguls? Well think again! The idea of entrepreneurship is no longer a forlorn and unachievable dream. In the United Kingdom, there is a major drive to embed entrepreneurship into University curricula. In today’s post, we had the pleasure of interviewing Derek and Keara Mafohla, founders of ‘Graduate Rejects’, a social enterprise with the aim of improving educational standards for young children in Zimbabwe.
APH: Can you tell us about your educational and professional background?
DM& KM: The founders of Graduate Rejects are siblings Derek and Kearabiloe Mafohla. Derek is currently an undergraduate student at the University of Greenwich studying Computer Science whilst Keara Mafohla is a final year student at the University of the West of England studying Biomedical Science.
Can you give an overview about your business or enterprise?
Initially we formed Graduate Rejects as a charity in November 2011 but in January 2013 we adopted the social enterprise model.
Photo Credit: Nelson Vinod Moses
When we began, we concentrated on a small community in Tshabalala, Bulawayo the second largest city in Zimbabwe. We noticed that there was little educational activity within the community which left children and young adults engaging in drinking and other activities that made no contribution to a successful future. We (Graduate Rejects) decided to donate books to local schools and libraries with the hope of developing and encouraging a reading culture within the community.
What was the inspiration behind your business?
Our love for children and knowledge of the poor education systems they were exposed to were our biggest inspiration. Some schools in Zimbabwe have outdated educational systems and infrastructure. The resulting impact is that children fall into a cycle of attending school for a minimum of 11 years but failing to study further or achieving good grades. We are of the belief that if we are able to encourage proper and more modern ways of studying, children who cannot afford a good education can adopt self-study techniques. Importantly, we embrace the importance of a holistic approach to meeting the educational needs of children.
How important has social media and networking been to your business?
Interestingly for the past year we have been trying to raise money to build a website for our enterprise. We greatly acknowledge the importance of social media as it has helped us promote our work. Twitter, Facebook and Instagram have been our social media platforms of choice since they are free and easy to set up. We engage with a lot of people whenever we write any posts but also we are constantly seeking to learn from others who are interested and willing to share with us.
What are the challenges, if any, you face?
We come from a politically volatile country and whatever form of business or charity you choose, you have to bear that in mind. Shipping costs for the books we donate has always been and remains our biggest challenge. We find that many people are willing to donate books to us but the costs to ship the books are often prohibitive. We are self-funded and that also presents its own challenges. We also think finding the right model for children and adults to get actively involved to further improve study is often tricky but we are dynamic and open to ideas on how to actualise this.
Have you made any mistakes and what lesson(s) did you learn?
Expecting things to work accordingly! It is important to remember that things do not always go to plan but to remember that obstacles do provide an opportunity for personal development and learning.
Finally, what advice would you give aspiring entrepreneurs?
In our experience so far, we suggest that if you are considering starting a business or social enterprise, keep a journal and document all your activities. This provides ‘fodder’ for reflection which is a useful learning tool. Finally, don’t give up when you are faced with challenges.