#AcademicWriting – Aims & Objectives Revisited


You have a writing task where you have been asked to state the aims and objectives. Can both words be used interchangeably? When is it appropriate to use them? In this article, Nadia Anwar revisits the debate around aims and objectives and sheds more clarity as to their appropriate use.

‘Aim’ and ‘objective’, the two ever confused words, terms, lexical items, research markers, or whatever you may prefer to call them, are as ambiguous conceptually as their tagging is. Being a novice in research (which I believe I will always be because of my aversion to being called an ‘expert’), I happen to have a very inquisitive nature about how words become a norm and attain an established status, especially in the alleyways of the academic world. This, rather annoying, and somewhat debilitating curiosity, as it constantly diverts my attention to academically most ignored or termed as worthless pursuits, led me to make a distinction between the overused and overly done words frequently employed in research thesis, proposals, dissertations, and projects etc.