Brand You! – Developing your online social presence.

Social mediaGoogle yourself – don’t worry, no one’s watching and I won’t judge you! Were you pleasantly surprised, alarmed or was everything just as you expected? Most of us think we have no social presence online because we do not have any social media accounts but that can be far from true. If your search yielded no results, is that what you really want? Whether you work in sales or not, we are all in the sales business. We are constantly selling our services – skills, expertise, experience – or products and to do this we need to NETWORK. Think of social media as networking with the biggest audience possible – the whole world. In this article, Amara shares how some of these social tools can be used to boost your professional presence and develop your unique and personal brand.

I  like to think of my social presence as not just how I present myself as a professional (and as a person) to the public but also how I am perceived by that public as well. Every time we interact with individuals or organisations, we create an impression whether we are immediately aware of it or not. This is true whether this interaction occurs face to face or online. Social media has become a powerful connection tool and I am constantly reminded of this by the number of guest articles we have received by people I have never met in person but have had the opportunity to connect with online or have just found The Aspiring Professionals Hub through Facebook or Twitter. 

So where to start? For ‘digital visitors’ like myself, I’ll share some examples of some tools and how we can use them to build an online social presence.

LinkedIn

Do you have a LinkedIn account? If no, why not? In my opinion, LinkedIn is the most important ‘place’ for aspiring professionals to be ‘seen.’ Think of LinkedIn as a Facebook for professionals. Your profile is akin to a CV and you are in control of what you choose to reveal or not. Establish a professional image by using an appropriate picture in your profile – no holiday snaps from the beach please! LinkedIn can be used to build connections with other professionals but just as important, you can follow organisations and join groups relevant to your field. There is virtually no discipline that is not covered by a group and if there isn’t one for you, why not start one? Are you naturally shy and find it difficult to walk up to someone at an event and introduce yourself? Look them up on LinkedIn and invite them as a contact. I always recommend adding a short note to the basic LinkedIn invite message introducing yourself. Be professional.

There are many recruiters on LinkedIn so your dream job may just be a new contact or updated profile away. Remember that all recruiters have to work with is your profile, so ensure you update regularly and truthfully. Joining your alumni’s LinkedIn group can help you develop relationships with alumni working at your target organisations who may be willing to offer advice and mentorship. Don’t ignore your LinkedIn page, share posts that you think are relevant to your contacts and within the groups you follow.

Twitter

Twitter could very well be one of the easiest and quickest ways of establishing connections and developing your online social presence. Using 140 characters at a time you can share what you’ve written, information you find insightful or you can follow that company you really, really want to work for, learn about different industries and global brands. For your professional Twitter account, I would recommend using your name in your handle, for example – @amaratweets, @emmanueladukwu, @AspProfHub) – so people associate your handle with your person. I have been pleasantly surprised when someone I have not ‘met’ before has walked up to me and said hello because they recognise me from Twitter. When writing a bio for your profile, make sure that people can understand what you do and not just who you are.

Whenever I attend a meeting or conference, I use hashtags to share information from speakers as well as connect with other attendees. Another way to interact with people in your discipline is to attend webinars and tweetchats. Don’t be shy, contribute to the conversation. Be nice, reply when people ask you questions or send direct messages, retweet what other people are saying. Don’t worry if you do not have many followers in the first 3 days, it takes time to build a network. This rule applies whether building a network face to face or online. You are building your brand – be careful what you tweet especially if you are tweeting on behalf of an organisation.

Facebook

A lot of us are already using Facebook to connect with our family and friends but it can also be a powerful professional networking tool. As of the first quarter of 2015, Facebook had over 1.44 billion active users and with this, the world can really be your oyster. I would advise that if you want to project your professional social presence using Facebook you maintain two separate personas.  I do not think there is anything suspicious about doing this. If potential employers are going to be checking job applicants on networking sites, it is in your interest to find a way to keep private things private. Alternatively, set your privacy settings to manage what you share with your ‘friends’ vs. your professional contacts.

Build your network by adding contacts, joining relevant groups and liking pages where you can connect with like minded professionals. I am learning how important it is now to not just be a silent observer but contribute meaningfully to conversations.

Blogging

Of course, I hadn’t forgotten. Blogging is a communication tool that can really allow you share your story. Everyone loves a good story, it doesn’t matter if you are sharing something personal or communicating your point of view on recent events. If you are a creative person, you can showcase some of your products on your blog. We all know people who have made millions off blogging. Like I said earlier, online, your potential audience is the whole world!

Know your audience and write for your audience. Don’t be afraid to mix things up on your website. Keep improving. Link your Facebook, Twitter and LinkedIn accounts to your blog and use social media to disseminate your work.

There are other tools like Google+, YouTube, ResearchGate. You don’t have to be involved with all of them. Find out what works for you and work it!

My rule when it comes to developing my social presence online is to be authentic and true to my values as well as being professional at all times. I try and practice #netiquette. Always have at the back of your mind that when it is online, it is forever. My mantra is, ‘if you don’t mean it, don’t post it!’ Project an image that you are proud of. It can be intimidating living in the ‘socialsphere’ but you can manage how much you put out there. In my next post, I will discuss some tips for managing your online social presence.

I am left wondering what the next decade will bring. Do you think a day will come – if it isn’t here yet – when our online social presence will mean just as much, if not more to employers than our CVs and personal statements?

HeadshotAbout our writer – After completing a PhD in Microbiology and Food Science,  Amara is developing her career in academia – providing teaching and learning solutions in UK FE and HE Institutions as well as conducting research in Food Microbiology. Amara believes in the combined power of education, mentoring and productive relationships as essential tools for building successful careers.

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#CareerChat – Dealing with Rejection

1-rejectionDear Dr A 

Thank you for attending the interview for the above position. Regretfully I am now writing to inform you that, on this occasion, you have been unsuccessful.  I would like to take the opportunity to thank you for your interest in working for our organisation. We appreciate the time and care that you have given in submitting your application and attending the interview, and would be happy to receive a further application from you for any future suitable vacancy. I wish you every success in the future. 

Yours sincerely,

HR

It could come by letter, email or face to face but the emotions you experience are the same. It feels like some of the air has been let out of your lungs leaving you feeling like a deflated balloon. If you live long enough, work hard enough and take enough risks, at some point(s) in your career journey, you will experience rejection. In the last few years, especially since the recession, the employment market has been particularly difficult with new graduates bearing the brunt of it. We cannot count the number of times we have read in the newspapers or watched on television where new graduates discuss their inability to get a job despite incredible effort.  I (Amara)  heard about a lady who applied for over a hundred jobs and was not called to a single interview! Technology has made applying for jobs so much easier, however, this comes with the  increased chance of being rejected.

Rejection does not just apply to employment – it could be a manuscript you submitted to a journal or editor, an application you made to your first choice University or a grant application to fund your great big idea. Regardless of where it comes from, rejection can severely dent confidence as we often tend to equate it with failing and being a failure. However, rejection does not have to be such a negative thing. It can actually become a useful learning tool in our personal and professional development journey. So, when you face rejection, what can you do differently?

Keep things in perspective – You may have failed at something but that does not make you a ‘failure’. An interview result is not an indication of your personal worth. No one likes to experience rejection. The rejection letter you see above was one I (Amara) received  and remember how bad I felt when I read it.  I had been excited to make it to the last 4 out of about 100 applicants to be interviewed. The interview had gone really well (in my opinion) but a few days later, I found out I didn’t get the job. After a few days of reflecting, I chose to see the whole process as a positive not negative experience. No, I did not get the job but I had made it to the last 4 out of 100. The top 5%. This meant that there was something about my CV, covering letter, personal statement and application form that had appealed to the employer. Maybe I just wasn’t a right fit for them. Maybe they made a mistake! Interviewers are human after all. Choose to see being invited to an interview as a plus, regardless of whether you get a job or not, at least, they like you on paper! When you experience rejection, try and think objectively. Choose to see failure as an event and not an identity. 

To thyself be true – This calls for some ‘reflection-on-action.’ Think over your application process again? If you have applied for 100 jobs without a single response, then in our opinion there is a problem somewhere. Are you using the ‘scatter-gun’ approach to your job search? Is there a mismatch between your skills profile and the jobs you are applying for? Do both your CV and personal statement match the person-specification in the advertisement or are you just sending the same documents to everyone? Are there any technical or subject specific skills you lack that could improve your chances at success? Did you follow the journal submission instructions to the letter? Does your manuscript fit the scope of the journal where you submitted it? Do you meet the entry requirements to get on the course you have applied for?

Deal with the issues – When it is difficult to know where things are going wrong, seek expert help. A careers adviser can look at your CV and provide information that can be the difference between getting a job or not. A mentor who is knowledgeable of a field that you are trying to get into can provide invaluable advice or know someone who knows someone who needs someone? Do you find yourself really nervous at interviews? So do most people!  Just try to avoid letting your nerves get the upper hand. This might sound like cliché but Practice does make perfect.  If your CV has looked the same for the last 2 years, is there a course that can help you update your skills profile?

Embrace feedback – When you do receive feedback, please remember it is not personal (at least most of the time!). If someone, has in good faith, taken their time to provide that information, see it as them investing in you. They most likely would not do it, if they did not see something positive in you or your work that needs improvement to make it better. Feedback can be difficult to take but if you can be dispassionate about it, you will find it is essential for your personal development. When you find yourself in a situation where you have not done as well as you hoped, seek feedback. Send a follow up email after an interview when you did not get the job. You will learn and grow from it.

Never give up – You never know how close you are to that Yes! Read the biography of any successful person you admire and you will undoubtedly find a rejection story among its pages. A colleague who evaluates grant applications for the EU shared that sometimes the difference between ‘accept’ and ‘reject’ can be 1 or 2 marks out of 100. She has had to reject a grant application that scored 95 out of 100, simply because another one scored 97! Another colleague had a manuscript rejected four times but finally got her work published in an international journal. The biggest surprise was that it got published in the journal she had sent it to in the first place! Each time she got a rejection letter, she improved her manuscript based on the feedback and submitted it again. She had enough self-belief in her research not to be put off by a few stumbling blocks. Be that way about yourself too. Have enough self-belief in what your skills can bring to an organisation or what your big idea can bring to the world. Be persistent and tenacious. You just never know.

aa-headshotAbout our writer – After completing a PhD in Microbiology, Amara is building her career in academia. She is grateful for every opportunity to teach and mentor a new generation of scientists, undertake research and develop international partnerships. She believes in the combined power of education and productive relationships in building successful careers. Stay connected on Twitter – @amaratweets

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#UniAdvice – Three simple tips that improved my academic writing.

Writing 1Do you approach writing assessments with fear or excitement? Do you procrastinate till the day before your paper, dissertation, essay, technical report is due because you just do not like writing. In this article, Emmanuel shares his journey to becoming a better writer. No one is born a great writer, we all have to work at it!

Speaking to my students in a revision class this afternoon about writing dissertations, I was reminded about some of the advice I received that changed my understanding of writing and actually made me appreciate academic writing and dare I say, start to enjoy it. The funny thing is that like many other students at university, I enjoyed creative writing.  I could write for fun, tell stories and create tales etc. However, I found academic writing challenging. I will share three of the key bits of advice I received during my masters and doctorate.

The first major change in my writing came from my MSc project supervisor (and mentor) who told me that my writing was too modest. Initially, my thoughts were, of course it should be modest. Clearly I did not understand the logic behind the statement and as she occasionally reminds me, she read my work about ten times before giving the go ahead to submit (I despaired at that point). Looking back over the years, my writing was modest for many reasons – one in particular which resonates with many students which is cultural background. Coming from a cultural background where you are not meant to criticise or question ‘authority’ creates a writing mindset where you write like you are walking on coals of fire “softly softly” just to get through the writing rather than express your ability, knowledge and critical awareness. She said, “Your writing is a reflection of your personality” so project yourself well through your writing.

The second bit of advice that got me through my academic writing was the importance of planning your write up before you put pen to paper or better still, fingers to keyboard. With the experience of marking dissertations you get to see different levels of engagement and ability to write but it is all so easy to see the unplanned dissertation or thesis write up. An unplanned dissertation or thesis is usually more difficult to write and for the marker hard to read or follow. Without planning, written work can lack coherence and structure. So what to do? There is no generic first step but before you start writing it would be helpful to seek advice from your tutor, adviser or supervisor (who obviously understands your topic or project) about how to plan your writing and what would be important to communicate in your work; review past successful dissertations in similar subject areas and have the key materials you need to begin your writing. For example, if writing a science focused dissertation or thesis, without  a well written ‘Methods’ and ‘Results’ section, you are unable to articulate your findings and tell a good story. Many Universities provide writing support through their learning development units so take advantage of them!

The third key I received from my doctoral supervisor was simple but effective. Writing a thesis is like telling a story. Considering these great bits of advice came from women, does it mean women are better writers???? Food for thought. Back to reality now, if you cannot tell a critically appraised, logical and well written coherent story then your write up would not be received as well as you might think or believe. From personal experience and talking to several examiners, it is common that at the end of a viva (Oral examination) examiners tend to comment on the quality of the writing and in some cases how easy or nice or pleasant a thesis or dissertation was to read. Think about this, if your work is easy and pleasant to read, perhaps it would be easy and pleasant to assess??? So remember, tell a good story (not a narrative) of your academic work or project and ensure it reads well and makes sense before you press the submit button.

Many thanks to my supervisors for the key tips that ensured I developed a liking and value for my voice on written academic work. Please share your own tips in the comments sections. For any suggestions or tips about getting through the academic writing process, please feel free to email us at info@aspiringprofessionalshub.com. Connect with us on Twitter @emmanueladukwu and @amaratweets.  

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#UniAdvice – Before you choose a course to study at University

We recently attended a series of international Higher and Further education institutions’ education fairs in Nigeria. It was great to meet very enthusiastic prospective students as well as their parents! We did however identify an area of concern regarding ‘course or program choices’ which is something we have also encountered in the UK. The reasoning behind some of the course applications and choice of courses were in some cases worrying while others were alarming! Why did you choose the course you studied (or are currently studying) at University? Are there things you know now but didn’t know then?

Why does course choice matter?

Well if you consider the huge financial commitment required for studying in Higher Education, you will agree it does. Regardless of what part of the world you come from, going to University is an expensive business. This cost often multiplies by several factors if you choose to study in another country as an international student. The importance of course and University choice can therefore not be overemphasised. A colleague with years of experience recruiting international students often asks applicants an important question, “If you are given £30,000 (convert to your own currency), would you or your parents happily pay for the course you have enquired about or chosen? Why? This question provides food for thought and must always be at back of the mind of anyone making an application to study at College or University. Answering this question can allow you reflect on how your course choice fits in with your life/career goals.

In one of our previous articles, we talked about ‘Beginning with the end in mind.’ This is also important when it comes to choosing a course. Would you invest money (insert education costs) into a business which after 3-5 years would yield no profit, no return on investment and require another huge cash injection to ‘hope’ for some level of success? For majority of us, the answer to that question will be a big, fat, No! Perhaps then, what you study should be given the same type of consideration.

For home students in the UK, what is the point of getting into debt (on average £35,000 – £40,000) to fund your education just to find out that you chose a course you actually hate?

Things to consider when making your choice – do your homework!

Prior to applying for and choosing a course to study, it is important to think about the course in careful detail. Seven times out of ten, when we ask Forensic Science students the reason for choosing their course, their response is ‘I love watching CSI! That in itself is not an issue if you enjoy subjects like analytical Chemistry, but if you do not, well, there may be problems on the horizon. Some courses e.g. Medicine or Dietetics have interviews as part of the application process – if you cannot articulate why you want to get on the course, you may not get a place! If you hate Biology and Chemistry and have never done well in them, why do you want to study Medicine?

How would you answer the following questions?

Why go to University in the first place? – Improved earning potential? Pre-requisite for chosen career? Have fun before entering the ‘real world?’ Develop subject knowledge and transferable skills for the future?

Why this course? – What subjects interest me? What are my academic strengths and weaknesses? How does this course fit into my life goals?

What is the course structure? – E.g. what modules/subjects? How many credits?

How will my course be taught – lectures, seminars, tutorials, lab sessions, how many contact hours etc.?

What is the expertise of the staff at the department or faculty that offers the course?

What are the career opportunities after the course?

Is the course accredited or linked to a professional body?

What support (academic or pastoral) do students get on the course or program?

Some of these questions pertain mainly to course choice but others could help you choose a University as well. We would recommend that applicants, their parents or fee paying guardians reflect on the answers to these questions as they navigate the often daunting application process. Use a Careers service e.g. National Careers Service (UK only) or talk to recent graduates.

Oftentimes prospective students as well as parents are uncertain or unsure how much to ask or are scared to ask critical questions when attending an education fair, open days or speaking to college or university representatives. Our advice is to think about that event as going into a BMW showroom to buy a car – you would not spend that amount of money without asking a few questions. University representatives are usually very happy to answer all your questions and provide you with accurate information.

In some cases, we have had students focus more on the night life and the vibrance of the city or town. Don’t get us wrong, these are important aspects too, but quite often, we meet students who at the tail end of the degrees regret the choice or course or are lost as their course choices seem to have limited and often uninteresting career options.

Parental or family influence in choosing

At an education fair we attended, a lady enquired about studying for a PhD and whilst she came across as interested, it soon became evident, upon further discussion,  that she was fulfilling someone else’s desire not to be the only family member without a PhD!

In other cases, parents have insisted their children study courses to meet with a family tradition etc. Coming from an African background, we can relate! Medicine, Law, Engineering, Accounting are the courses that are very dear to our parents’ hearts. From experience, this is due to the fear their children may be stranded without ‘good’ jobs after studying certain degrees.  Providing clear information to parents about what courses consist of, their value and the variety of career paths upon completion of these courses more often than not changes their opinions. This is why it is very important to do your homework!

Get information – A lot of Universities now offer ‘taster’ sessions to provide a glimpse of what studying your course at their University could be like. You may be able to attend a psychology lecture or conduct an experiment in a teaching laboratory! Attend Open Events and Education fairs – the latter being particularly pertinent for international students.

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#MyUniStory – My experience of being an international student

8-studentsI attended a student conference recently where students shared their experiences of being in Higher Education. I was surprised at how inspiring and moving some stories were. ‘Reflections’ is our latest addition to the Hub, here we leave our aspiring professionals to just share their stories. Story telling remains one of our most effective communication tools and we hope you will take something away from each one. In the first article of the series, Ebu will be sharing her experience of being an international student in Canada.

My name is Ebubechi and I am an international student in the first year of a Psychology course at Fraser International College (FIC), Vancouver, Canada. I will be transferring to Simon Fraser University (SFU) this fall (September 2015) for my 2nd year. The programme at FIC has been designed to prepare international students for integration into the Canadian University system as well as preparing for life as a University student. I would recommend a similar pathway to any international students considering embarking on an undergraduate degree in Canada. There is no difference in subject course content between the 1st year at SFU and FIC. The difference lies in how teaching is delivered. My classes are taught in a tutorial style format with smaller classes, allowing more interaction between students and teachers.

My experience as an international student here may differ slightly from other students as my education up to this point has been across two continents! Having started out my primary education in Nigeria, my Year 6 – 6th Form (Primary school – A ‘Levels) was completed in the United Kingdom. I guess this means I could say that I am used to what can be described as a ‘Western Education System.’ This also meant that my whole education had been in English and there were no language barrier to overcome as such. Despite this, there were aspects of the Canadian Higher Education system that were alien to me such as their grading system. Here, your performance in every class contributes to your Grade Point Average or GPA and you have to achieve a certain number (3.0 for Psychology) at the end of the 4 year course to obtain your Bachelor’s degree.

My lowest point was my first week here. I suffered from homesickness and I was surprised by how much I missed my family. I felt so alone, as this was my first time of going to a different country on my own. However, with prayer and the support of my family (thanks Skype!), I was able to overcome homesickness. I am very reserved by nature and it usually takes me a while to develop relationships in a new setting. However, when going to a new school, especially University, you have to remember that everyone you meet is in the same boat as you, i.e. being away from home and not knowing anybody. When I realised this, it was easier for me to start making new friends both in and outside of classes.

I started making friends who shared the same experiences as I did such as moving away from home for the first time and getting used to my surroundings (trying not getting lost so many times), everything started to fall into place and I became more comfortable. I have got involved in my college as part of the Campaign team which means I have to give talks to students on different issues that affect them like study skills and promote the services available from the University. This has helped me learn a lot more about the University as well as develop my communication skills.

For the most part, I have not found much about living here too different. Thankfully the spelling remains the same e.g. ‘colour’ is ‘colour’ not ‘color’! Thankfully, I live in Vancouver where the weather is a lot milder than other places in Canada. The weather is also very similar to London, i.e. rain, rain and more rain. If you are planning on moving to Vancouver, NEVER go anywhere without an umbrella. Please. A surprising discovery was how much everything is taxed here which in my opinion makes things much more expensive. In the UK, VAT is included in the price on the tags so you don’t really notice it. In Canada, like the US, it is not included in the retail price so you have to make sure you have enough money as you do not want to be embarrassed at the till! Generally Canadians are friendly people, of course you will find the oddball here and there but most people are very approachable and accepting as it is a very diverse country with lots of different cultures.

Preparing for life at University is difficult as students have to come to grasp with a totally different way of learning (insert independent!). Doing this in unfamiliar surroundings sometimes feels like an additional hurdle to overcome on the path to succeeding. My advice to international students would be to ensure that you look out for the support available from your University. In today’s connected world it is much easier to stay in touch with family and friends. It is hard but what about life isn’t?

Overall, I would say that I’m happy here and this is for several reasons. Going abroad to study has increased my confidence and independence beyond my imagination. Here, I am responsible for the choices I make and how I choose to conduct myself both at school and socially. Therefore, I would recommend that if you have the opportunity to study abroad even if it’s just for a year, take it. You are going to discover new things about yourself that you didn’t realise before.  Also, not very many people get the opportunity to study abroad and for that I will always be grateful.

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