Brand You! – Developing your online social presence.

Social mediaGoogle yourself – don’t worry, no one’s watching and I won’t judge you! Were you pleasantly surprised, alarmed or was everything just as you expected? Most of us think we have no social presence online because we do not have any social media accounts but that can be far from true. If your search yielded no results, is that what you really want? Whether you work in sales or not, we are all in the sales business. We are constantly selling our services – skills, expertise, experience – or products and to do this we need to NETWORK. Think of social media as networking with the biggest audience possible – the whole world. In this article, Amara shares how some of these social tools can be used to boost your professional presence and develop your unique and personal brand.

I  like to think of my social presence as not just how I present myself as a professional (and as a person) to the public but also how I am perceived by that public as well. Every time we interact with individuals or organisations, we create an impression whether we are immediately aware of it or not. This is true whether this interaction occurs face to face or online. Social media has become a powerful connection tool and I am constantly reminded of this by the number of guest articles we have received by people I have never met in person but have had the opportunity to connect with online or have just found The Aspiring Professionals Hub through Facebook or Twitter. 

So where to start? For ‘digital visitors’ like myself, I’ll share some examples of some tools and how we can use them to build an online social presence.

LinkedIn

Do you have a LinkedIn account? If no, why not? In my opinion, LinkedIn is the most important ‘place’ for aspiring professionals to be ‘seen.’ Think of LinkedIn as a Facebook for professionals. Your profile is akin to a CV and you are in control of what you choose to reveal or not. Establish a professional image by using an appropriate picture in your profile – no holiday snaps from the beach please! LinkedIn can be used to build connections with other professionals but just as important, you can follow organisations and join groups relevant to your field. There is virtually no discipline that is not covered by a group and if there isn’t one for you, why not start one? Are you naturally shy and find it difficult to walk up to someone at an event and introduce yourself? Look them up on LinkedIn and invite them as a contact. I always recommend adding a short note to the basic LinkedIn invite message introducing yourself. Be professional.

There are many recruiters on LinkedIn so your dream job may just be a new contact or updated profile away. Remember that all recruiters have to work with is your profile, so ensure you update regularly and truthfully. Joining your alumni’s LinkedIn group can help you develop relationships with alumni working at your target organisations who may be willing to offer advice and mentorship. Don’t ignore your LinkedIn page, share posts that you think are relevant to your contacts and within the groups you follow.

Twitter

Twitter could very well be one of the easiest and quickest ways of establishing connections and developing your online social presence. Using 140 characters at a time you can share what you’ve written, information you find insightful or you can follow that company you really, really want to work for, learn about different industries and global brands. For your professional Twitter account, I would recommend using your name in your handle, for example – @amaratweets, @emmanueladukwu, @AspProfHub) – so people associate your handle with your person. I have been pleasantly surprised when someone I have not ‘met’ before has walked up to me and said hello because they recognise me from Twitter. When writing a bio for your profile, make sure that people can understand what you do and not just who you are.

Whenever I attend a meeting or conference, I use hashtags to share information from speakers as well as connect with other attendees. Another way to interact with people in your discipline is to attend webinars and tweetchats. Don’t be shy, contribute to the conversation. Be nice, reply when people ask you questions or send direct messages, retweet what other people are saying. Don’t worry if you do not have many followers in the first 3 days, it takes time to build a network. This rule applies whether building a network face to face or online. You are building your brand – be careful what you tweet especially if you are tweeting on behalf of an organisation.

Facebook

A lot of us are already using Facebook to connect with our family and friends but it can also be a powerful professional networking tool. As of the first quarter of 2015, Facebook had over 1.44 billion active users and with this, the world can really be your oyster. I would advise that if you want to project your professional social presence using Facebook you maintain two separate personas.  I do not think there is anything suspicious about doing this. If potential employers are going to be checking job applicants on networking sites, it is in your interest to find a way to keep private things private. Alternatively, set your privacy settings to manage what you share with your ‘friends’ vs. your professional contacts.

Build your network by adding contacts, joining relevant groups and liking pages where you can connect with like minded professionals. I am learning how important it is now to not just be a silent observer but contribute meaningfully to conversations.

Blogging

Of course, I hadn’t forgotten. Blogging is a communication tool that can really allow you share your story. Everyone loves a good story, it doesn’t matter if you are sharing something personal or communicating your point of view on recent events. If you are a creative person, you can showcase some of your products on your blog. We all know people who have made millions off blogging. Like I said earlier, online, your potential audience is the whole world!

Know your audience and write for your audience. Don’t be afraid to mix things up on your website. Keep improving. Link your Facebook, Twitter and LinkedIn accounts to your blog and use social media to disseminate your work.

There are other tools like Google+, YouTube, ResearchGate. You don’t have to be involved with all of them. Find out what works for you and work it!

My rule when it comes to developing my social presence online is to be authentic and true to my values as well as being professional at all times. I try and practice #netiquette. Always have at the back of your mind that when it is online, it is forever. My mantra is, ‘if you don’t mean it, don’t post it!’ Project an image that you are proud of. It can be intimidating living in the ‘socialsphere’ but you can manage how much you put out there. In my next post, I will discuss some tips for managing your online social presence.

I am left wondering what the next decade will bring. Do you think a day will come – if it isn’t here yet – when our online social presence will mean just as much, if not more to employers than our CVs and personal statements?

HeadshotAbout our writer – After completing a PhD in Microbiology and Food Science,  Amara is developing her career in academia – providing teaching and learning solutions in UK FE and HE Institutions as well as conducting research in Food Microbiology. Amara believes in the combined power of education, mentoring and productive relationships as essential tools for building successful careers.

If you enjoyed reading this article, please share and subscribe to our network! Would you like to share an article in The Hub? We would love to hear from you. Please get in touch – info@aspiringprofessionalshub.com

 

‘The Professionals’ – Mathematics…the poetry of logical ideas!

Dr Nira Chamberlain
Dr Nira Chamberlain

‘The Professionals’ is our latest addition to The Hub. Here, we share wisdom and advice from inspirational professionals who have made their mark in their respective disciplines. I (Amara) was privileged to be invited to speak at a STEM Careers Event and I was inspired and challenged by Dr Chamberlain’s enthusiasm for his subject. I wrote the quote below in my notebook and have been applying it to every personal and professional challenge I have come across to date. In today’s article, Dr Nira Chamberlain – listed by the Science Council as one of the UK’s top 100 scientists – discusses his passion for Mathematics and what it takes to excel as a professional mathematician.

“Mathematics is not easy, it isn’t supposed to be easy. It is about being tenacious and working on a problem until you can find a solution, it is about not giving up!”

Nira Chamberlain 

APH: Can you tell us about your educational and professional background?

NC: I am a Professional Mathematical Modeller, Chartered Scientist, Chartered Mathematician and Fellow of the Institute of Mathematics and its Applications. I have a PhD in Mathematics, MSc in Industrial Mathematical Modelling and BSc (Hons) in Mathematics. In addition to this, I am a BBC Expert Voice.

APH: When did you realise you wanted to pursue a career in Mathematics?

NC: When I was 17 years old, I successful solved a Geography field trip problem using mathematical statistics. I had to find the relationship between a river’s depth and its speed. I thought… this is good fun! Four years later, I was informed that I could pursue a career as a Professional Mathematician.

APH: Please could you expatiate on what you mean by “you were informed you could pursue a career as a professional mathematician.”

NC: As I was entering the final year of my Mathematics Degree, I took a Careers book from the Library. I went through this to list all the possible jobs I could do. When I reached the section Professional Mathematician, I closed the book and looked no further.

APH: In your opinion, what are the important skills and personal attributes that are required to succeed as a Mathematician?

NC: In my opinion, to succeed in mathematics you would have to be highly motivated, hard working as well as fiercely competitive but have honour and integrity. You must also be determined to show you are the best in the world but must respect and learn from other highly skilled mathematicians. Finally, you must be absolutely willing to go to heroic lengths to avoid being defeated by a problem. This is how you succeed as a mathematician. The moment you become arrogant or complacent is the time you stop being a mathematician.

APH: You mention being ‘fiercely competitive’ as an important attribute to succeed as a mathematician. Please could you elaborate on this? Sometimes people read ‘competitive’ as ‘combative’ Do you have any wisdom to share on how we can remain competitive but not fall into the ‘win at all costs’ trap?

NC: A mathematician’s competitiveness is driven by the need to solve even more complex problems, in other words, ‘to up my game.’ This is similar to a weightlifter lifting larger weights than before. In order to improve, a mathematician will need other mathematicians to bounce his/her ideas off which may require them to up their game as well. Mathematics is creative not political, you cannot push the frontier of mathematics forward by knocking down your fellow mathematician or stealing their ideas.

APH: Are there any myths about Mathematics & Mathematicians that you come across?

NC:  Some common ones are that the best mathematicians are those who can solve problems in 2 seconds flat, can multiply big numbers in their head, find mathematics easy and never ever make mistakes! This is so far from the truth.

Another myth is that mathematics is boring. It certainly is not! Mathematics is the poetry of logical ideas!

APH:  Can you describe a typical working day? What do you like the most and least about your job?

My day consists of solving the “impossible” and doing the mathematics that scientist and engineers can’t do.  Most days, I am designing a mathematical approach on the whiteboard, then I am working on a computer writing complex mathematical algorithms. What I most like about my job is turning complex real life problems into a mathematical argument and then solving it. On the downside, sometimes due to the nature of my job, I could be away from my family for long periods. However, due to technology advancements this is occurring less and less.

APH: What do you wish someone else had told you before you embarked on your professional journey?

NC: The importance and value of doing a PhD. Seven years into my career I met members  of the Congress of African-American Research Mathematicians. They showed me the importance of adding significant knowledge to the field of mathematics as well as the need of having more Black mathematicians achieving this.

APH: Do you have any mentors? If yes, who are they and how important has having a mentor been to you?

NC: My cousin is a Professor of Economics and is my intellectual inspiration. A Black man who pursued his intellectual passion to the very top of his field   – wow! He gave me advice and encouragement, so he is the nearest thing to being a mentor. I also have an international and domestic network of mathematical friends. We chat and encourage each other. There is a saying, “iron sharpens iron” and this is true. We keep each other mathematically sharp,

APH: What achievements are you most proud of? 

Successfully completing my PhD part time while I was working full time and raising a family at the same time. Being recognized by the Science Council as one of the Top 100 Scientists in the UK. Becoming the first Black Mathematician to make it into the Who’s Who. There are only approximately 30 mathematicians in the Who’s Who and they tend to be the UK’s most top notch mathematicians. To be recognized in this way and to join such an exclusive group, I have to give God the praise.

APH: What advice would you share with parents or guardians about helping their children develop a love for Mathematics? 

Mathematics is really a fantastic adventurous game and should be viewed as such. The British mathematician Sir John Kingman once said,

“Mathematicians are better if they stay a bit childish and play the game as a game. This is the key to teaching mathematics, it’s not to flood people with practical problems, rather it is to say that this is the best game that has ever been invented. It beats Monopoly, it beats chess and it happens that it can enable you to land rockets on the moon. The real mathematical advances have been made by people who just loved it.”

APH: What advice would you share with anyone who is thinking of a pursuing a career in Mathematics?

In my formative years there were not that many Black mathematical role models. However, my Dad instilled confidence and self-esteem in me by telling me that;

“You do not need anybody’s permission to be a great mathematician”.

These words has stuck with me to this very day.  Believing in yourself is one of the keys in doing mathematics.

APH: How do you maintain a sense of balance while juggling your different roles – both personal and professional?

If there is a mathematical problem I need to go to war with then I do the “Nairobi shift”. This means getting up at 4am to do 3 hours of mathematics. I spend the rest of the day working and looking after the family before going to bed at 8pm. At 4am, I am at my mathematical peak and my boys are asleep! : )

So they ‘fall in love in the lab’ and they ‘cry’, so what? – lending a voice to the conversation about women in Science

Picture1In the past week there has been an outcry about the place of women in science following the comments by Nobel Prize winner, Professor Tim Hunt suggesting the need for sexually segregated labs as women in labs are a distraction because they ‘fall in love’ and ‘cry’ when their work is criticised. His comments raised furore, with both men and women – in science and other disciplines.Sadly, this is not the first denigrative assertion to be made about female professionals, particularly within Science, Technology, Engineering and Mathematics. Sadder still, it probably will not be the last.

A friend of ours – a non-scientist – heard about these comments and posted articles on Facebook about the legendary late Marie Curie (1867-1934), the first woman to win a Nobel prize and the only woman to have won it twice. She was famous for her work on radioactivity and in 2009 was  voted the most inspirational woman in science. We now have Marie Curie research fellowships which have provided both men and women excellent opportunities to carry out research that have contributed to the development of the science. Aside from Marie Curie,  there have been many other female scientists who have made outstanding contributions to their fields such as Mary Somerville, Dorothy Hodgkin, Rosalind Franklin, Alice Roberts and Maggie Aderin-Pocock.

Amidst the furore which engulfed the science pages of many newspapers and editorials in the last week, there is a lighter yet important point to consider in this conversation.  Many people do meet their spouses or partners at their places of study or work – this is not unique to the sciences. Does it really matter? We know a lot of ‘research couples’, when you spend so much time in the lab or in a work environment, you can get to know your colleagues on a much more intimate level. As long as you remain professional, ‘falling in love’ does not need be a bad thing.  Thus, the suggestion that it is a distraction is really far from the truth. `Falling in love’ in the laboratory environment is not a distraction but rather should be seen as a blessing in disguise as many scientists would not have a hope in Pluto to find partners and spouses because of the demands of the research or science. Perhaps we need to celebrate science unions widely so that it is accepted! Perhaps!!

As for the comments on crying!!!  The thought of the alternative to crying makes crying possibly a much milder reaction to criticism. Until you learn to deal with it, most of us – male and female alike – do not respond well to criticism. In all disciplines, criticism abounds but we must use it as a tool for growth. There have been scientists, men included, who have resorted to far worse actions following criticisms of their publications, retractions of their publications or failure to get certain grants. For anyone who keeps up with the ‘going ons’ in their field, you will be very conversant with these. Should we now applaud violent reactions or in some cases suicidal tendencies following criticism because crying is for want of a better word, intolerable?

At least they cry, come back and try again to succeed which is the basis of research. Who knows! The Marie Curie’s, Rosalind Franklin’s and Sally Davies’s of this world shed a tear or many in the early days of their scientific journeys to the point where they achieved global status but do we remember them for ‘falling in love in the lab’ or ‘crying’? Of course not, thus, the comments should be given the response it deserves, NOTHING!! Whilst we generally lambast the comments alluded to Prof Hunt let’s silently applaud him for saying what he thinks in the open for us all to tackle a much bigger problem of stereotyping and marginalisation of women in the scientific and technical careers.

Women have immensely contributed to science and in my opinion, whilst every scientist is not a woman, every woman is a scientist after all women perceive, experience, plan, execute, and manage biological change better than any male scientist. (Open for debate!!).

In future posts we will address the real world issues surrounding gender, race and disability in different career disciplines.

Disclaimer – If after reading this you find yourself falling in love with someone in your lab or feeling the rightful need to cry when your work faces criticism, please do not hold us responsible, but come back and share your wonderful stories.

CareerChat – Science careers; Thinking outside the lab coat!

MicroscopeFinal exams…check, dissertation and viva…check…graduation…loading! What’s your next step? For recent graduates and undergraduates, are you aware of the varied career options available to you? In today’s job market, it is important to know what employment ‘doors’ your degree can open for you. It isn’t always what you think though. In today’s article, Gabriele Butkute, discusses non-lab based career options for science graduates.

If you are a final year student, you will be familiar with the question “so, what are you doing after you graduate?” You are getting frustrated just by reading that, aren’t you? Some people have known what they want to do since their first day at University and have never changed their minds. However, most of us aren’t that lucky (?) – we have a vague idea of our future career, but as our studies progress we see the picture in our head change, often causing a fair bit of anxiety because you had it ‘all figured out’ and now you feel lost.

It has been almost a year since I graduated. I might not be totally sure of what I am supposed to be or who I am supposed to become (which are very different things). Currently I am working as a Marketing and Student Enterprise intern within a Science Faculty at a University. Prior to that, I worked as an Events Assistant at a Learned Society. Both jobs have been very interesting and I believe that is the direction I would like to further my career in.

Occasionally, when I tell somebody that I studied Biomedical Science but I don’t fancy working in the lab, they look at me like I am crazy, or worse, they pity me, thinking that I am a failure (I did get a first class degree though!). These preconceptions hurt your confidence and create self-doubt, but also might tempt you to try and get a job in a setting that you don’t like, just to “fit in your degree title”. Not everybody will understand. It’s ok. Just move on and do your thing. Don’t let anyone tell you what you should do – it something feels off, it probably is.

Universities often also (subconsciously) contribute to the prejudice by not talking openly about all career options for science students. Many, or maybe even most, people enter a science degree hoping to work in a research environment, particularly medical and biological sciences. However, what often gets left out is the fact that the skills you have developed at university can be used in more than just one discipline.

Image courtesy of Gabriele Butkute
Image courtesy of Gabriele Butkute

Not all of us are made for lab work and it doesn’t mean we love science any less. Some people simply want to explore other career options where scientific knowledge and skills are crucial or at least desired, but doesn’t involve directly working in a lab. Even if you do love the hours pouring agar, counting bacterial colonies or running gel electrophoresis, you might want to look a bit broader, just in case. The job market is tough, data collected and published by Higher Education Careers Service Unit (HECSU) makes this much clearer. The average science graduate unemployment in 2012/13 was 7.3%, which is higher than UK average, 6%. Biology graduates faced 9.4% unemployment, and 21.9% of those who did manage to get a job worked in retail, catering or as bar staff.

Thinking more broadly will stop you from limiting yourself and will help identify your true skills and strengths. How about a career in intellectual property law? This niche area of commercial law might be just right for people who want to pursue a science career in a more commercial, legal setting. Think of it as protecting creativity. All new biological inventions, such as therapies, assays or devices need patenting, licensing and commercialising and scientific knowledge comes into play.

For the ‘less commercial’ souls, it might be worth looking into teaching or science communication sector. Teachers themselves call it the best job in the world. It will surprise you how many educational charities there are that could use your enthusiasm alongside the knowledge of science. Science communication is such a broad field, that you can certainly find something that would make you want to get up in the morning and go to work: from outreach and policy to journalism and publishing (and many things in between).

You might be wondering how to get those jobs. From personal experience at an interview for an Events Assistant role at a Learned Society, they didn’t seem to concentrate on the grades I got (although I am sure if they had been bad, there would have been no interview to begin with). It’s the extra bits and pieces that count, now more than ever. Maybe you were a part of a student society, did some volunteering or wrote for a student newspaper. For example, in addition to my current job, I also started a blog for interns of my Faculty where I work. I love blogging. I get a kick out of checking out all the different layouts, colours and making it all look neat. I have also blogged about the Enterprise Educators UK conference I attended and they shared my blog posts on their webpage and social media. It’s great experience. And when I get asked about my writing and social media skills during an interview – here’s one more thing I can say.

The kind of competition that we have out there, just being good at your job and doing a nine-to-five probably won’t be enough. It’s just not the culture we have anymore. You are supposed to be passionate (just don’t use that word in a cover letter, huge cliché). Finding a job that is fulfilling, pays enough, has career prospects and ticks all other imaginary job requirement boxes might take a while. It probably won’t be your first, or second or even third job. But if you figure out what you want and systematically work towards it, it will come eventually (or at least that’s what I am telling myself).

You are a product and you need to sell your skills. One career pathway isn’t better than the other, it’s about finding what suits you and being open minded about changing your own preconceptions about yourself.

Gabriele B HeadshotAbout our writer – Gabriele graduated with a first class degree in Biomedical Science from London Metropolitan University. She previously worked as an Events Assistant for the Society of Biology. She currently works as a Marketing and Student Enterprise intern within the Faculty of Life Sciences, London Metropolitan University. She writes at gabrielebutkute.com.

If you enjoyed reading this article, please share and subscribe to our network! Would you like to share an article in The Hub? We would love to hear from you. Please get in touch – info@aspiringprofessionalshub.com.

Reflections – My journey towards global relevance

Personal development? Professional development? – These are terms that we hear quite often but what do they really mean to you as an individual? Is it simply about developing your skills or does it entail something more? In this ‘Reflections’ piece, Blessing Obinaju expatiates on this topic by sharing her journey of personal and professional development.

Finding your feet in the murky waters of global relevance.’ I recently read this article again on The Aspiring Professionals’ Hub. I will refrain from rehashing the entire message of the article because I want to concentrate on these particular points;

Begin with the end in mind – This is our mantra on the Aspiring Professional’s hub. In your field of study, area of business interest or chosen career, is there anyone, business or role model in that position you aspire to be in worldwide? Knowing something about the journey to their attainment or achievement could be a starting guide for you to start a plan for your own global attainment. These days it is not so hard to learn about global figures when you have Google and in most cases these global stars are on social media sites such as LinkedIn, Twitter or have personal websites.

Have a plan – of your own for that career, design, business or idea BUT with a global audience in mind. For example, if you are choosing a course at University, think broadly about how relevant that course is another country or even worldwide before deciding. If creating a business plan, can that business service a need in another town, state, country, continent beyond your current location? So we suggest in whatever your goals or targets, THINK GLOBALLY.

Finally, personal development is catching fire within Africa. I do remember when I made the decision to pursue a career in academia; I was in my third year studying for an undergraduate degree. I remember the responses I received when I mentioned I was going into teaching. I also remember that to most of my peers at the time, it was the joke of the century.

What is my point?

I was perhaps fortunate to have found my first footing in the murky waters – deciding for myself what I wanted and who I wished to become. It would have been easy to have abandoned that footing simply because it was criticized. Why didn’t I? Well, I wasn’t looking at the immediate moment, I was looking at the end goal, as the article aptly stated, I was beginning with the end in mind.

So, how did I crack on?

I was privileged to have had close relatives who were already in the field. Thus, it was easy to research the steps required to attain the height I envisioned. I devised my plan (including options for any derailment or obstacles) and relentlessly followed it. Of course, nothing ever goes strictly according to a laid out plot – it wouldn’t be life if it did. However, what happens when you have a plan is, there is a calculated margin of what I love to call “happen-stance”: occurrences that take you by absolute surprise, frustrate and completely throw you off your path. I’ am sure that some of you are stomping your feet at this moment and screaming ‘Provide us with a detailed breakdown.’  I won’t tease you longer. For those of you who are Nigerians, you will be able to follow the path more closely. I wouldn’t be an academic if this piece had no schematics. So, here’s the plan and I am happy to say I am currently in the last phase.

Image courtesy of Blessing Obinaju.
Image courtesy of Blessing Obinaju.

So, how has this impacted me, re: global relevance? First, one of my most cited papers as an academic is the very first article I published shortly after my M.Sc. This and the various presentations at conferences during the Ph.D., have been quite relevant to placing my feet firmly on the cobbled stones that help us cross the waters which divide relevance and insignificance. As an academic or an aspiring academic, you can never attend enough conference, workshops or seminars in your field. More importantly, my academic experience and my ability to continuously adapt my plans to fit my goals – despite challenges that the world would always throw my way –  resulted in a book – The DANCE of Life: A guide to living your best life every day. It has also opened opportunities to share my experience as a STEM ambassador for the Science, Technology, Engineering and Mathematics Network as well as in several other forums.

There were some critical control steps in my plan;

Location, location, location – Even though I gained my Master’s degree from a country other than that where I currently hold lectureship position, there was no debate over whether or not I should return to my home country upon completion of the degree. It was more of a forgone conclusion because I knew I was aiming for a lectureship position in my home country and that position would pay for the Ph.D.

Think long term – Notice that my very first job was a volunteer opportunity (yes, it was in Nigeria!). The point of this was, while I was job hunting for academic positions, the volunteer position which was still an education role, ensured that there was no gap period on my CV and I gained additional work experience.

My candid recommendation

Never underestimate the value of internships and do not overlook volunteer opportunities either. Just be certain that they are related to or somewhat impact on your end goal. It is also important to state that the most invaluable tool to really finding one’s feet within those waters is, an ability to constantly increase your bank of knowledge and not just in your area of certification. Being well-versed and well-read isn’t just an attribute of the rich and affluent – thanks to technology – everyone can be. It only takes being proactive and of course, actually desiring to reach your envisioned peak, whatever that is.

Blessing Obinaju is an Academic Researcher, Career Counselor, Life Coach and Image consultant. She works in the Department of Biochemistry, University of Uyo, Nigeria. She is also the Principal consultant at La Belle Vie, providing life coaching services to individuals. You can find her on Twitter @ObinajuBE.